Google Site Analytics - Do You Measure Up?

Like many "regular folks" on the internet, I was not a big fan of metrics when I first started my online adventures. However, I have discovered that Google site analytics to be a very powerful tool in my online success, and I will explain how later.

First, let's explore why Google has become the online authority for search engine optimization and website metrics. The host of tools that are offered for measuring your website's success is as many as there are websites, in the millions to gazillions! But, the novice and pro seem to gravitate toward the Google site analytics tools.

Features of Google Site Analytics

The most beneficial feature of Google site analytics is the Dashboard that shows the overall performance of your website. There are two important pieces of information that I use to instantly see how my site is performing, the Unique Visitors, and Avg. Visit Duration. The first number tells me that there are first-time visitors in the community, the second tells me that length of time they spent on my site. Now, their duration on my site could signal me that they are bored with my content or they love and stayed to read more. Currently, I am pleased with the duration of my visitors and will continue to find out what they want to read more of and get it out there for them. The longer your visitor's stay, they are more inclined to buy from you and come back in the future for more information.

One of the newest features is the Real-Time Overview, watching your site's performance while visitors are on the site. Google's new analytics show the number of visitors that come from mobile devices such as smart phones and tablets. This trend has been growing steadily and will continue to do so. Using Goolge's AdSense for mobile devices is a wise position to take if you haven't already jumped into the mobile game.

Another great feature is the social traffic reports panel. If you have engaged fans and followers through social media, including Facebook, Twitter, Blogger, LinkedIn, and other popular social media platforms, then you can now view these statistics to see your traffic flow. This is great for creating new campaigns or even tweaking what is not producing results.

Now that you know there are great new features for Google Site Analytics, you can create an effective strategy for your marketing efforts on your website or blog and driving more traffic, gaining more customers, and building more credibly.

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To Your Total Wealth!